A challenge to creatives: The business case for rebranding efficiency

“If you think global weather is extreme now, it is only a taste of what’s to come if we don’t get a handle on things. Atmospheric carbon — like efficiency — is invisible, but the damage — everywhere — is all too visible, from melting polar ice caps and rising seas, to killer heatwaves, droughts, floods, hurricanes and nor’easters. A warmer planet also means more mosquitoes and ticks and the diseases they spread. A carbon-saturated atmosphere means carbon-saturated oceans, lakes and rivers, whose rising acidity literally is corroding the food chain.

Clean energy — solar, wind and, on the horizon, hydrogen — is, of course, really important. So, too, are better batteries for energy storage. But efficiency, which cuts demand, has done the heavy lifting in terms of limiting the use of fossil fuels.”

Click here to read more from GreenBiz.


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