Community-based social marketing toolkit

“This Better Buildings Residential Network Community-Based Social Marketing Toolkit strengthens residential energy efficiency program outreach and marketing efforts through data-driven, tailored efforts that change behaviors. One of the greatest challenges facing the residential energy efficiency market is engaging people to take steps to save energy. This Toolkit provides practical guidance, resources, and examples for applying community-based social marketing to increase the number of homes that are energy efficient.”

Click here to view the toolkit

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