Report: How to Talk about Home Energy Upgrades

The American Council for an Energy-Efficient Economy (ACEEE) has released a report, “How to Talk about Home Energy Upgrades”. The report answers the question, “How can home energy assessments lead to more energy efficiency upgrades?” Using a behavioral science approach to answer this question, ACEEE conducted an online experiment with nearly 2,000 American homeowners and explored the latest research on motivators and barriers to investment. ACEEE learned that financial motivators are part of the equation, but not the only part. ACEEE’s report delves into the art of message framing for home energy upgrades and includes several practical recommendations for assessors.

Click here to read the report

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