GREEN, operating in the Central Coast region under coordinator Lacey Raak, demonstrates how locally embedded one-on-one technical assistance can move small businesses through clean energy transitions that fragmented incentive programs alone cannot reach. Small businesses face a particular structural barrier: they rarely own their buildings, have no dedicated sustainability staff, and cannot afford the research time required to identify, stack, and apply for available programs. GREEN addressed this by deploying local coordinators who understand regional program variations and work directly alongside business owners to identify applicable resources and navigate the process. Through a partnership with Intuit, GREEN served 80 businesses and facilitated approximately $1,000 in clean energy upgrades per business. The program lost state funding in 2023, but its track record demonstrates both the viability of the model and its dependence on sustained public investment to continue operating at scale.
Challenge/Local/State
