Work through trusted community-based organizations (CBOs), CCAs, RENs, and other local intermediaries to deliver outreach for retrofit, electrification, and resilience programs. These navigators provide clear, consistent, and unified messaging that reduces confusion and helps rebuild trust in communities affected by past misinformation or bad actors. Effective navigator models include language access and equity supports—such as translation, interpretation, childcare, and food—to ensure engagement is accessible to low-income, rural, Tribal, and linguistically diverse communities. By meeting residents in trusted settings and cultural contexts, navigator-led outreach increases awareness, credibility, and readiness to participate in retrofit programs.

Fragmented, complex, and unstable incentive programs, with inconsistent messaging and rigid rules, make it difficult for homeowners, renters, and contractors to plan, stack benefits, or move projects forward, leading to missed opportunities and abandoned retrofits.

Rising Electricity Rates Undermine the Household Electrification Value Proposition. High and rising electricity costs discourage households from switching from gas to electric systems, slowing a key pathway for emissions reductions. Despite available incentives, electricity rates remain high relative to gas, leading many households to delay electrification and limiting the value of energy efficiency measures that could otherwise reduce demand and bills.

Offer concierge-style technical assistance to help households and small businesses move from interest to completion. Project-specific support includes explaining retrofit options, navigating requirements, stacking incentives, completing applications, and coordinating next steps. By highlighting available rebates and providing direct enrollment assistance, concierge services reduce drop-off from program complexity, increase participation, and improve equitable access to energy efficiency, electrification, and resilience upgrades.