Utilities target marketplace for customer engagement, energy savings

“Branded online markets can boost customer engagement while introducing energy-saving rates and services.

Hypothetically, a customer could purchase a water heater, redeem a rebate and enroll the appliance in a demand management program, all without leaving the utility’s web site. While fully integrated models like this example are being developed, utility marketplaces with a range of offerings are now helping to engage customers and grow energy savings.”

Click here to read more from Utiltiy Dive.

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