What if car buyers aren’t ready for electric cars, even in California?


“But a single graph summarizes the problem: car-buyer awareness of plug-in electric vehicles was no higher last year than it was in 2014, when far fewer electric cars were on the road and model selection was far more limited. In 2014, barely 5 percent already owned a battery-electric vehicle or had actively shopped for one. About another 13 percent said they had gathered some information … but were not seriously considering one. Those numbers haven’t changed since.”

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