Working with Diverse Communities – Mar. 8

Events

“Diversifying your customer base is a key strategy for growing your program. However, it can be challenging to figure out how to reach new and hard-to-reach populations. When it comes to promoting residential energy efficiency, there are multiple channels to get your message across, but what approaches are the most effective in, not only retaining, but also diversify your audience? On this Better Buildings Residential Network Peer Exchange Call, we’ll discuss best practices in marketing strategies that residential energy efficiency programs can use to broaden their audience and boost home upgrades. Our speakers will share their experiences in designing and implementing successful outreach initiatives and communications that have attracted more residents to the program and increased energy savings. There will be plenty of time for Q&A and discussion on the call, so come prepared with questions or perspectives to share.”

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