The City of Chula Vista has long been a leader in resource conservation. As part of its multidepartmental Climate Protection Program, the City adopted the Free Resource & Energy Business Evaluation (FREBE, pronounced “Free-bee”) ordinance to encourage and assist local businesses to reduce their energy consumption and utility bills. The measure encourages commercial and industrial businesses to participate in an energy and water evaluation of their premises. It helps businesses identify energy efficiency and water conservation opportunities at their facilities and take advantage of rebate, incentive, and financing programs for improvements solely at the business’s discretion. The evaluations, which are offered at no cost, apply to licensed businesses with a physical storefront and/or office location.