Communities and youth often lack awareness that “green jobs are good jobs,” reflecting a persistent branding and marketing gap. Many young people and workers don’t view climate-related careers—such as solar design, retrofitting, or energy management—as stable or lucrative pathways compared to fields like tech or engineering. Participants emphasized the need to make green jobs “sexy, cool, and urgent” by investing in storytelling, branding, and outreach campaigns that tap into youth passion for climate action. Stronger marketing, comparable to private-sector examples like Tesla, is essential to elevate the visibility and appeal of green careers.