Create Point-of-sale and direct-install solutions: Recommendations include shifting incentives to the point of sale so customers can access discounts immediately, especially during emergency repairs like water heater replacements. They also highlighted direct-install programs as critical for equity, noting that after-the-fact rebates primarily serve wealthier households. Expanding point-of-sale financing and free direct-install options for disadvantaged communities would reduce upfront cost barriers and accelerate adoption.”